OTTAWA, ON – April 7, 2017 – The Canadian Vintners Association (CVA) congratulates Minister of Innovation, Science and Economic Development Navdeep Bains and the federal government on the signing of the Canada Free Trade Agreement (CFTA) today and welcomes the announcement of a beverage alcohol working group dedicated to addressing regulatory differences impeding trade, a commitment to work to align regulations, and establishing a path forward towards establishing direct-to-consumer delivery across provincial borders.
“It has been almost 5 years since the federal government amended the Importation of Intoxicating Liquors Act, to permit interprovincial wine delivery, yet only 3 provinces (British Columbia, Manitoba and Nova Scotia) currently permit winery to consumer delivery. That means that 81 percent of Canada’s population are restricted by provincial law to have wine delivered from another province, impacting industry growth,” said Dan Paszkowski, CVA President and CEO. “I look forward to supporting the working group, and remain optimistic that all levels of government will come to the table with a goal of supporting winery to consumer delivery and removing interprovincial barriers on Canadian wine over the next 12 months.”
CVA will be fully engaged and in direct communication with Innovation, Science and Economic Development Canada and Agriculture and Agri-Food Canada during the year-long process. With the signing of CETA and the renegotiation of NAFTA, governments recognize the importance of interprovincial trade to grow the economy, and CVA remains hopeful that a winery-to-consumer solution will provide a new sales channel for thousands of Canadian wine brands. Removal of interprovincial barriers will help the Canadian wine sector adjust, take advantage of, and prepare for a new state of global trade.
“Allowing a licensed Canadian winery to ship directly to residents of another province augments the existing liquor board retail network and provides residents with access to a greater selection of Canadian wines.” If you’re a small winery looking to expand into the export market, it will definitely help if you can gain scale in Canada first, which has been the experience of winery to consumer delivery in the United States,” said Paszkowski.
About the Canadian Vintners Association
The Canadian Vintners Association (CVA) is the national voice of the Canadian Wine Industry representing more than 90% of annual wine production. CVA members are engaged in the entire wine value chain from grape growing, farm management, grape harvesting, research, wine production, bottling, retail sales and tourism. www.canadianvintners.com