Brussels, Belgium – April 13, 2017 – The World Wine Trade Group (WWTG) governments formally agreed to an Arrangement on Information Exchange, Technical Cooperation and Counterfeiting signed by Argentina, Australia, Canada, Chile, Georgia, New Zealand, and the United States. The WWTG, co-chaired by the Canadian Vintners Association and Global Affairs Canada led the signing ceremony in Brussels.

“This arrangement is a significant attempt to take action amongst major wine producing countries to curb the growth of wine counterfeiting around the world,” said Dan Paszkowski, President & CEO, Canadian Vintners Association.

The arrangement expects participants to encourage the exchange of information and changes to their wine laws, regulations, policies, procedures, standards, labelling administration, import and export certification arrangements.

Signatories also agreed to cooperate on wine-related issues raised in international organizations, where feasible, especially those which carry out standardization activities, and to provide updates on the activities of organizations in which any of the participants participate.

The WWTG agreement intends to consider appropriate actions to address counterfeiting, including appropriate systems for control and traceability, and organizing training and seminars on possible response measures, such as communications and public education, control and traceability, and detection and authentication methods through laboratory analysis.

“Counterfeit wine products are prevalent around the world. Premium products like Icewine are regularly counterfeited with estimates as high as 50 percent of Icewine sold in China being fake,” added Paszkowski.

About the World Wine Trade Group (WWTG)

The WWTG is an informal grouping of industry representatives from wine producing countries around the world. The vision is for a successful, competitive and growing global wine industry, characterized by social responsibility, sustainability and focus on consumer interests, operating in a climate free of trade-distorting factors.

About the Canadian Vintners Association (CVA)

The CVA is the national voice of the Canadian Wine Industry representing more than 90% of annual wine production. CVA members are engaged in the entire wine value chain from grape growing, farm management, grape harvesting, research, wine production, bottling, retail sales and tourism.