Canadian Vintners Association (CVA) is the national voice of wine in Canada, created in 1967 as the Canadian Wine Institute and renamed in 2000 to better reflect the growth of this dynamic industry. CVA represents over 90% of all wine produced in Canada including 100% Canadian, Vintners Quality Alliance (VQA) wines and International-Canadian Blended (ICB) wine products. CVA brings together our membership to advocate on public policy initiatives by working cooperatively with governments and other stakeholders to find solutions that benefit both society and the entire Canadian wine industry.

The Canadian wine market remains strong, supported by a continuing growth in consumption as Canadians’ beverage of choice. The sales and marketing efforts of Canadian vintners will continue to drive wine sales through all of our trade channels, including estate wineries, provincial and territorial liquor boards, private retail outlets, licensed establishments, and wine agencies. Each year and every vintage will provide an opportunity to launch new products that will contribute to industry growth across all price points in the Canadian wine market.

Our Vision

An inclusive, accessible, knowledgeable and responsive organization committed to sustainable domestic and international success for the Canadian wine industry.

Our Mission

To provide focused national leadership and strategic coherence to enable domestic and international success for the Canadian wine industry.

Our Profile

CVA represents large, medium and small wineries across Canada. CVA member wineries are responsible for more than 90% of annual wine production and are engaged in the entire wine value chain from grape growing, farm management and grape harvesting, to wine production, research, bottling, retail sales and tourism.

Our Values

We place our members at the core of all we do. Our members are the reason for our existence. We appreciate and are inclusive of all scales of production, providing a unifying voice for the Canadian wine industry. We provide respect, professionalism and responsiveness to each member. We encourage member participation and leadership in our organization.

We are committed to our industry. We are respected for our strategic, forward-looking transparent leadership that supports a successful Canadian wine industry, domestically and abroad. We believe that a unified approach of working together drives high levels of engagement, and is essential to our continued success.

We operate ethically. We hold ourselves and our association to high standards of honesty, integrity and social responsibility. We are both individually and collectively accountable and responsible.

We strive continually to improve. We are a learning organization that aims to anticipate and respond to changing member, employee and operational needs through constant evolution, assessment and innovation. It is through our dynamism that excellence is achieved.

Our Role

Working closely with our members, governments, communities and stakeholders, CVA strives to meet the business needs and policy interests of its membership. Its primary role is to foster and promote policies, rules and an economic framework which allows the domestic and international business environment for Canadian wines to be as competitive, barrier-free and supportive as possible. We work to create a policy and business environment which supports the entire wine industry and wine regions so they make a valuable national, provincial, regional and community economic contribution.

As the only advocacy group representing the national wine industry at the federal and international level, CVA is dedicated to improving the business success and return on investment for individual wineries, while assuring the continued growth and prosperity of the Canadian wine industry.