The Canadian Vintners Association (CVA) was created in 1967 as the Canadian Wine Institute and renamed in 2000 to better reflect the growth of this dynamic industry. The CVA represents over 90% of all wine produced in Canada including 100% Canadian, Vintners Quality Alliance (VQA) wines and International-Canadian Blended (ICB) wine products. The CVA brings together our membership to advocate on public policy initiatives by working cooperatively with governments and other stakeholders to find solutions that benefit both society and the entire Canadian wine industry.
The Canadian wine market remains strong, supported by a continuing growth in consumption as Canadians’ beverage of choice. The sales and marketing efforts of Canadian vintners will continue to drive wine sales through all of our trade channels, including estate wineries, provincial and territorial liquor boards, private retail outlets, licensed establishments, and wine agencies. Each year and every vintage will provide an opportunity to launch new products that will contribute to industry growth across all price points in the Canadian wine market.