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World Wine Trade Group signs Arrangement on Information Exchange, Technical Cooperation and Counterfeiting

Brussels, Belgium – April 13, 2017 – The World Wine Trade Group (WWTG) governments formally agreed to an Arrangement on Information Exchange, Technical Cooperation and Counterfeiting signed by Argentina, Australia, Canada, Chile, Georgia, New Zealand, and the United States. The WWTG, co-chaired by the Canadian Vintners Association and Global Affairs Canada led the signing ceremony in Brussels.

“This arrangement is a significant attempt to take action amongst major wine producing countries to curb the growth of wine counterfeiting around the world,” said Dan Paszkowski, President & CEO, Canadian Vintners Association.

The arrangement expects participants to encourage the exchange of information and changes to their wine laws, regulations, policies, procedures, standards, labelling administration, import and export certification arrangements.

Signatories also agreed to cooperate on wine-related issues raised in international organizations, where feasible, especially those which carry out standardization activities, and to provide updates on the activities of organizations in which any of the participants participate.

The WWTG agreement intends to consider appropriate actions to address counterfeiting, including appropriate systems for control and traceability, and organizing training and seminars on possible response measures, such as communications and public education, control and traceability, and detection and authentication methods through laboratory analysis.

“Counterfeit wine products are prevalent around the world. Premium products like Icewine are regularly counterfeited with estimates as high as 50 percent of Icewine sold in China being fake,” added Paszkowski.

About the World Wine Trade Group (WWTG)

The WWTG is an informal grouping of industry representatives from wine producing countries around the world. The vision is for a successful, competitive and growing global wine industry, characterized by social responsibility, sustainability and focus on consumer interests, operating in a climate free of trade-distorting factors.

About the Canadian Vintners Association (CVA)

The CVA is the […]

CVA congratulates government on Canada Free Trade Agreement, optimistic Working Group can achieve direct-to-consumer delivery by July 2018

OTTAWA, ON – April 7, 2017 – The Canadian Vintners Association (CVA) congratulates Minister of Innovation, Science and Economic Development Navdeep Bains and the federal government on the signing of the Canada Free Trade Agreement (CFTA) today and welcomes the announcement of a beverage alcohol working group dedicated to addressing regulatory differences impeding trade, a commitment to work to align regulations, and establishing a path forward towards establishing direct-to-consumer delivery across provincial borders.

“It has been almost 5 years since the federal government amended the Importation of Intoxicating Liquors Act, to permit interprovincial wine delivery, yet only 3 provinces (British Columbia, Manitoba and Nova Scotia) currently permit winery to consumer delivery.  That means that 81 percent of Canada’s population are restricted by provincial law to have wine delivered from another province, impacting industry growth,” said Dan Paszkowski, CVA President and CEO. “I look forward to supporting the working group, and remain optimistic that all levels of government will come to the table with a goal of supporting winery to consumer delivery and removing interprovincial barriers on Canadian wine over the next 12 months.”

CVA will be fully engaged and in direct communication with Innovation, Science and Economic Development Canada and Agriculture and Agri-Food Canada during the year-long process. With the signing of CETA and the renegotiation of NAFTA, governments recognize the importance of interprovincial trade to grow the economy, and CVA remains hopeful that a winery-to-consumer solution will provide a new sales channel for thousands of Canadian wine brands. Removal of interprovincial barriers will help the Canadian wine sector adjust, take advantage of, and prepare for a new state of global trade.

“Allowing a licensed Canadian winery to ship directly to residents of another province augments the existing liquor […]

Canada’s National Winery Directory celebrates its First Anniversary




OTTAWA, ON – September 22, 2016 – One year since its launch, the Canadian Vintners Association and BlackSquare Inc. celebrate the success of the online directory The comprehensive directory catalogues over 650 wineries, cideries and meaderies in Canada in an easy-to-use, searchable and visually compelling format.

The resource was created as a joint initiative between the Canadian Vintners Association (CVA) and BlackSquare Inc., who identified the need for an inclusive Canadian wine industry resource. Since the website went live in September 2015, it has had over 46,000 page views from over 7,000 users, with Toronto, Ottawa and Calgary being home to the top Canadian users. International users comprise almost 30% of users, reflective of the growing global interest in Canadian wine and accolades for wine tourism in Canada.

“We’re always looking at new and innovative ways to increase consumer awareness of Canadian wine,” said Dan Paszkowski, CVA President and CEO. “ is a fantastic way to connect Canadian and international audiences with Canada’s world-class, cool climate wine and wine regions.”

The online directory provides winery contact information, as well as information on touring, tasting, visitor facilities and wine clubs. has organized wineries by province and sub-region, making it a valuable tool for travellers, day trippers and wine enthusiasts alike.

“We are thrilled by the overwhelmingly positive feedback we’ve had on,” said David Gluzman, President of BlackSquare Inc. “With the number of Canadian wineries having doubled in the last decade, there was, without a doubt, a need for a resource like this to support the rapidly-growing industry.”

Initially created with the intent to help raise the public profile of the Canadian wine industry and stimulate winery tourism, […]

CVA Welcomes International Wine Conferences to Canada

Three prominent conferences with a focus on the global wine industry are to be held in Ottawa this Fall. Taking place from September 29 through to October 7, 2016, all three will look at opportunities and address challenges for the wine industry globally.

The first of these three conferences is being organized by FIVS and will take place from September 29 to October 1, 2016. FIVS is a worldwide non-governmental organization which represents the global alcohol beverage industry. FIVS meetings attract key government and industry stakeholders engaged in alcohol beverage international law and policy matters. FIVS’ focus this year will be Brexit and what impact it could have on the UK’s trade partnerships, both in terms of the EU and “third-party” countries like Canada. Sessions will also address moderate consumption, sustainability and the changing Canadian marketplace. CVA is an active member in FIVS, and is assisting with the coordination of the meeting in Canada.

The World Wine Trade Group (WWTG) will hold its Annual Meeting in Ottawa from October 3-5, 2016. This year is Canada’s opportunity to lead the organization, welcoming delegates from the United States, Chile, Argentina, New Zealand, Australia, South Africa and Georgia to Ottawa. CVA President & CEO, Dan Paszkowski and Shendra Melia, Director at Global Affairs Canada, will co-chair the three-day meeting focused on reducing barriers to the wine trade between WWTG countries.

The final conference is the Asia-Pacific Economic Cooperation (APEC) Wine Regulatory Forum. This year’s event will look at wine trade within the region and export certification, as well as host roundtables on importation, with the objective to reduce export barriers. It will take place from October 6-7, 2016, bringing together government officials from North America, South America and Asia.

CVA looks forward to […]

Open letter from Canadian wine industry urging Premiers to include wine direct-delivery in Agreement on Internal Trade

July 19, 2016

Dear Premiers,

We are writing you to congratulate you on your progress in developing a new and modernized Agreement on Internal Trade (AIT). This agreement will have a positive impact on the entire country, increasing Canada’s overall competitiveness and economic success. While we are very pleased that the federal, provincial and territorial governments have made strides in tackling internal barriers, we were disheartened to learn that alcohol may be excluded from the agreement.

It has been four years since the passage of Bill C-311, which amended the “Importation of Intoxicating Liquors Act” enacted in 1928. As you know, the amendments removed federal restrictions which prohibited individuals from moving wine from one province to another when purchased for personal use; however, with the exception of British Columbia, Manitoba and Nova Scotia, the remaining provinces have upheld their internal trade barriers for wine.

As economic stewards for your provinces and territories, you will recognize the impact of value-added production and the increasing value consumers are placing on Canadian products. Imported wines represent 70% of all wine sold in Canada, so providing a new option for consumers to access Canada’s 671 wineries is critical to our industry’s ability to meet consumer expectations, grow and create jobs. Eliminating internal barriers would also increase our sector’s overall ability to compete, as imports find the Canadian marketplace increasingly attractive through free trade agreement tariff reductions.

Today, Canadian wineries must refuse Canadian customers the ability to have their wine delivered, yet they are legally enabled to ship directly to their international customers and tourists. This means that more than 70% of Canadians are not only denied the right to order wines directly from their favourite out-of-province winery, they are also restricted from taking advantage […]

Canadian winery trailblazer and ‘FreeMyGrapes’ champion win coveted industry awards

KELOWNA, BC – July 6, 2016 – With great admiration across the Canadian wine industry, Donald Triggs and Shirley-Ann George have been named winners of this year’s Canadian Wine Industry Awards. The awards, sponsored by the Canadian Vintners Association (CVA), are a focal point for the industry to celebrate the success and outstanding commitment in Canada’s grape wine industry.

Don Triggs, Winner of the Award of Distinction and Founder of Culmina Family Estate WineryThe recipient of this year’s Award of Distinction, which is regarded as the highest form of peer recognition within the Canadian wine industry, is Donald Triggs. A remarkable entrepreneur, Triggs saw an opportunity for the Canadian wine industry in 1989, on the brink of the North American Free Trade Agreement, co-founding Vincor. Under his leadership as CEO, Triggs launched the iconic Jackson-Triggs brand and winery and established international joint ventures to support the development of Le Clos Jordanne and Osoyoos LaRose wineries. By 2006, Triggs had successfully grown Vincor to become the largest wine business in Canada and seventh largest wine company in the world. Co-founder of Culmina Family Estate Winery in British Columbia, Triggs has made significant contributions to the Canadian industry through his work on the boards of the Wine Council of Ontario, Brock University, Grapes for Humanity and CVA. He is an advocate of the VQA system, a proponent of continuing investment in industry research and development, and a sage mentor and counsel to the industry.

“Equipped with strong business acumen, and driven by a sense of conviction in Canadian terroir and workmanship, Don Triggs has been instrumental to the growth of the Canadian wine industry,” said Tony Stewart, CVA Chair and CEO of […]

Removal of Interprovincial Barriers Critical to Small Wineries

Four Years Later... And Still Waiting!

OTTAWA, ON – June 28, 2016 – The Canadian Vintners Association (CVA) is continuing in its efforts to ensure all Canadian consumers have access to Canadian wine, irrespective of the province it is produced in. While federal legislation has been enacted on the matter, provincial governments have been digging their heels, resulting in 10 of our 13 provinces and territories continuing to have prohibition-era-like laws in place, hurting both consumer choice and the growth of small wineries.

As today marks the 4-year anniversary of the federal legislation on the matter – Bill C-311, which allowed Canadians to order wine from other provinces and have it delivered directly to them – the CVA is calling on provincial governments to act. CVA further urges the Premiers in Nova Scotia, Manitoba and British Columbia – the provinces that do permit direct to consumer shipping to residents – to increase pressure on their provincial counterparts to open their borders to Canadian wine.

Dan Paszkowski, CVA’s President and CEO, recently gave evidence to the Senate Committee on Banking, Trade and Commerce during its inquiry on internal trade, which concluded on June 14. Paszkowski spoke up for small Canadian wineries, saying: “Our wineries, especially small wineries, need more options to get their product to market,” stating that interprovincial wine delivery offers wineries “a new and important sales channel.”

The Senate Committee’s report makes direct reference to Paszkowski’s testimony, ultimately calling for a Canada “free of interprovincial/ interterritorial trade barriers”. The Senate Committee’s report concludes: “Let Canada’s 150th year end as the country began a century and a half ago: free of interprovincial/ interterritorial trade barriers. It will make our great […]

Canada Wins Bid to Host ICCWS 2020

Canada has been selected to host the 10th International Cool Climate Wine Symposium (ICCWS), to take place in July 2020. Canada’s bid was led by Brock University and supported by the CVA and regional associations. Announced at the 2016 ICCWS, which took place in southern England, Canada’s bid for the 2020 international conference beat out competing pitches from Chile, New Zealand and Australia.

ICCWS, a conference which focuses on wine production in cool climates winemaking regions, takes place every four years in different cool climate wine regions across the world. Brock University, located in the Niagara region of Ontario, will be the host location for the conference. The university is home to the Cool Climate Oenology and Viticulture Institute (CCOVI), an internationally recognized centre where researchers focus on the priorities of Canada’s grape and wine industry. The university is also located close to the Niagara Escarpment, one of Canada’s premium cool-climate wine regions.

Dan Paszkowski, President and CEO of the Canadian Vintners Association, said: “Canada’s wine industry growth and success is based on a proud history of continuous improvement. We are thrilled to have been selected to host the 10th International Cool Climate Wine Symposium, which is a direct reflection of the collaboration of our wine and grape producers from across Canada partnering to introduce our diverse cool climate wine regions, premium quality wines and research excellence to the world.”

Delegates to the 2020 event will be invited on pre- and post-conference programming visits to Canada’s diverse wine producing regions in British Columbia, Nova Scotia, Ontario and Quebec. Read the official media release and view the official video here. Information and updates in the run up to the event can be found at


Announcing the Wines of Canada logo

WOC LogoFor the past two years, CVA, regional wine associations and wineries across Canada have been working together to create a national wine brand with the object of developing greater awareness and presence for Canadian wines. This ambitious initiative has included wineries of all scales of production and regional organizations–British Columbia Wine Institute, Wine Marketing Association of Ontario, Winery & Grower Alliance of Ontario, Vignerons indépendants du Québec and the Winery Association of Nova Scotia.

The Wines of Canada brand development process first engaged the services of Jean-Pierre Lacroix, Shikatani Lacroix Design Inc., who worked with industry stakeholders to define the qualities of Canadian wine, including the mission and vision for the Wines of Canada brand. Upon completion and approval by a broad group of industry stakeholders, Zenergy Communications was engaged to adapt the Wine of Canada brand research, and work with an industry working group to create the visual brand identity for Wines of Canada.

The approved brand captures a modern and expressive design that celebrates the industry’s diversity and growth, from vine to wine. The strong maple leaf was a key visual element for all stakeholders, symbolizing 100% Canadian pride and quality for domestic and international consumers. Overall, the design features allow flexibility and adaptability for the Canadian wine industry, ensuring the logo can be easily adopted to meet any promotional requirements.

CVA and regional associations are now working together to develop the Wines of Canada website and additional materials.

Funding for this project has been provided by CVA, along with Agriculture and Agri-food Canada’s AgriMarketing program through Growing Forward 2, a federal-provincial initiative. CVA also holds and protects the trademark rights to Wines of Canada.

The bottle with an […]

Wines of Canada at ProWein 2016

– 22 wine producers from three Canadian provinces will exhibit at international trade fair in Düsseldorf, Germany –

Canadian wineries from British Columbia, Ontario and Nova Scotia have joined together to exhibit under the brand of ‘Wines of Canada’ at ProWein International Trade Fair for Wines and Spirits, March 13 – 15, 2016. Over three days, 22 wineries from Canada’s wine growing regions will exhibit together within this national booth in Düsseldorf, Germany, showcasing the Wines of Canada to the world.

The national pavilion will showcase predominantly red and white table wines, along with a few examples of Icewine and sparkling wines, to highlight the diversity and quality of Canadian wines. Trade and media are invited to meet winemakers and sample exciting cool climate wines including Chardonnay, Riesling, Cabernet Franc, Pinot and Syrah in Hall 9, Stand D 48.

”I’m very excited by Canadian wines–over the last year I’ve tasted world class examples from Ontario, British Columbia and Nova Scotia. What excites me most is the rate of progress: there seems to be a real momentum here. Whether it’s Chardonnay, Cabernet Franc, Pinot Noir, Riesling, Gamay, Syrah or sparkling, there’s a lot of superb wine waiting to be discovered, ” said internationally acclaimed author and wine critic, Dr. Jamie Goode (

Each day throughout the show, Goode will be presenting Discover Canada Masterclasses and interactive tastings as part of the ProWein Forum, delving into a different Canadian wine region – British Columbia, Ontario and Nova Scotia.

Attendees of the show will also have the opportunity to join Dr. Goode in the Wines of Canada pavilion to taste the region’s cool climate, terroir driven wines and discover why Canadian wines are catching the […]