Wines of Canada is an initiative of the Canadian Vintners Association and regional wine associations — the British Columbia Wine Institute, the Wine Marketing Association of Ontario for VQA Wines of Ontario / Wine Country Ontario, les Vignerons Indépendants du Québec and the Winery Association of Nova Scotia — to promote our cool climate wines across Canada and abroad. The Wines of Canada brand was finalized in 2015, culminating a multi-year national initiative to capture and express the pride and quality of the 100% Canadian wine industry.
Vintners Quality Alliance (VQA) Wines
Viticulture in Canada proudly reflects its origin, resulting in distinct wines that provide a sense of place. Similar to France’s AOC and Italy’s DOC, the Vintners Quality Alliance (VQA)TM system has been established in the provinces of Ontario and British Columbia to designate Viticultural Areas, regional appellations and sub-appellations, as well as to evaluate eligible wines. VQA Ontario and the British Columbia Wine Authority are the provincial governments’ official regulators, authorized to respectively oversee and enforce Ontario’s VQA and British Columbia’s BC VQA regulations and standards. Laboratory testing and tasting by an independent expert panel, as well as comprehensive label reviews, ensure precise adherence to rigorous winemaking standards and label integrity. Wines that are approved by the regulating authority must clearly state the appellation of origin on the label, providing consumer assurance of a wine’s origin, as well as quality production, varietal content and vintage date.
The registered trademarks “VQA” “Vintners Quality Alliance” and “Icewine” were legally transferred from VQA Canada to the Canadian Vintners Association, effective March 31, 2014. Currently, Ontario and British Columbia are the only two regions in Canada that currently produce wines that adhere to the VQA standard, where the VQA standard is government sanctioned and is regulated.
Dedicated to producing wines that typify grape varietal character and appellation of origin, VQA winemakers represent 100% Canadian wines of origin with a promise of quality and authenticity and an expression of regional terroir. Through origin verification, extensive laboratory testing and tasting by an independent expert panel, as well as comprehensive label reviews, VQA wines ensure precise adherence to rigorous winemaking standards and label integrity that consumers can trust.
Learn more about the VQA standard and its enforcement by contacting these organizations:
Vintners Quality Alliance Ontario
Suite 1601, One Yonge Street
Toronto, ON M5E 1E5
British Columbia Wine Authority
888 Westminster Ave. West
Penticton, BC V2A 8S2
Telephone: 250-492 – 2872
100% Canadian Regional Wines
These 100% Canadian wine products are fermented, processed, blended and finished exclusively from grapes grown in Canada which meet the high standards and quality which are instilled in rules and regulations such as the Nova Scotia Wine Standards, British Columbia Wines of Distinction and Vin Certifié du Québec. These wines are artfully vinified and barrel aged using approved varietals which best express the true character of regional terroir and micro-climate.