Trans-Pacif­ic Partnership: Canadian Vintners Value Trade

Message from Dan Paszkowski, CVA President and CEO:

Canada is a premium global wine producer, skillfully producing high quality table wine, sparkling wine and Icewine. Canada’s wine industry is robust and growing, contributing $6.8 billion to the national economy, supporting 31,000 jobs and more than 3 million tourist visitors each year.

Canadian vintners are actively engaged in the global economy, with $66 million in export sales shipped to 40 countries in 2014. From Nova Scotia to British Columbia, vintners support a competitive and fair global trading environment, recognizing the numerous benefits to industry, consumers and the greater economy.

In consideration of the Trans-Pacif­ic Partnership (TPP) Agreement, the Canadian wine industry widely anticipates developing preferential relationships with our largest trading partners. The 11 other countries that make up the TPP (Australia, Brunei Darussalam, Chile, Ja­pan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam) provide Canada with enhanced access to 800 million consumers and nearly 40% of the world economy. Asia-Pacific consumers are also rapidly increasing their interest and demand for premium wines, providing important new market potential for Canadian vintners.

TPP members are already responsible for 98% of Canada’s current wine exports and as such, the proposed Agreement will offer immediate and tangible benefits to the Canadian wine industry, reducing costly tariffs on wine, providing greater protection for authentic Icewine, streamlining complex technical and administrative barriers and tackling other barriers to wine exports that unfairly limit access to markets. Without Canada’s inclusion in the TPP, the sole benefit of these negotiations would have gone to some of the world’s most ambitious wine exporting countries – Australia, Chile, New Zealand and the United States – leaving Canadian vintners significantly disadvantaged.

Increasing trade success results in more opportunities for our wine exporters […]

Canadian Online Wine Directory Released

Canada’s first national, industry-led, online winery directory has been officially launched. includes more than 800 grape and fruit wineries, as well as cideries and meaderies, from coast to coast.

The directory is a joint initiative between the Canadian Vintners Association (CVA) and BlackSquare Inc., who identified the need for a comprehensive Canadian wine industry resource. With more than 3 million visitors to Canadian wineries annually, and a national annual industry economic impact valued at more than $6.8 billion for grape wine alone, will further support industry growth and enhance public awareness of Canadian wine.

“The collection of information and development of the online platform has taken significant investment and commitment,” said David Gluzman, BlackSquare Inc.’s President. “We’re confident that the wine industry and users will appreciate the thought that’s gone into it.”

Few, if any countries in the world have a resource like, which is a user-friendly, visually impressive directory and intended for use by wineries, travellers and anyone interested in Canadian wineries and wine regions. It is organized by province and geographical region, providing winery contact information, production volumes, varietals and awards received, as well as consumer-friendly data on visitor facilities, social media links, wine club information and more.

“Canada is a world-class, premium wine producer,” said Dan Paszkowski, CVA President and CEO. “We feel it’s important to encourage wine enthusiasts in Canada and abroad to discover and more fully understand our wine regions and producers.”

While there is no cost or membership requirement for wineries to have a listing on; wineries are requested to review their information for accuracy.

“The benefits of an online directory are numerous, including the ability to review and update content regularly” said David Gluzman. “The Canadian wine industry is […]

2015 Canadian Wine Industry Awards /Prix de l’industrie vinicole canadienne

The Canadian Vintners Association (CVA) is pleased to announce the results of the second annual Canadian Wine Industry Awards. These prestigious awards recognize individuals, organizations and businesses that have gone above and beyond to support and enhance the wine industry in Canada, celebrating the success, leadership and outstanding commitment in Canada’s grape wine industry.

The nomination process for the awards is open to all organizations, businesses and individuals in the Canadian grape wine industry. This year, several outstanding nominees were considered for both award categories, all of whom reflect the dedication and enthusiasm for Canadian wine found from coast-to-coast.

“It is a great honour to recognize Newman Smith of Strewn Winery, Ontario, with the Award of Distinction” said Tony Stewart, CVA Chair and President of Quails’ Gate Winery.

“He is an industry veteran in the true sense of the word, actively serving the wine industry for 45 years. Newman has helped build the Canadian wine industry from the ground up, working to establish the regulatory, financial and policy foundation which has helped pave the way for this industry’s 550 wineries. His contributions of the past and present continue to strengthen our industry”

The Award of Distinction is the preeminent award for the Canadian wine industry and regarded as the highest form of peer recognition and appreciation of outstanding leadership, commitment and passion for the advancement of the Canadian wine industry.

The Wine Industry Champion Award was presented to John Schreiner of Vancouver, British Columbia, recognizing Mr. Schreiner’s enthusiastic and influential support for the Canadian wine industry.

“In the last 30 years, John has written 15 books on Canadian wine and wine regions, including The Wines of Canada and his most popular book, Okanagan Wine Tour Guide, which is now in its 5th edition,” […]

Winemakers Reject Québec Icewine Standard / Les vignerons rejettent la norme québécoise en matière de vin de glace

Français ci-dessous – The Canadian Vintners Association (CVA), representing over 90% of all wine produced in Canada and almost 100% of Canada’s genuine Icewine production, and Vignerons Indépendants du Québec (VIQ) are deeply disappointed in the Québec government’s new Icewine certification system for “Vin de Glace du Québec”.   The recently announced Québec standard effectively lowers the bar for the production of Icewine in Québec and fails to meet Canadian and internationally accepted Icewine production practices.

Canada is the global leader in the production, sale and export of Icewine, producing 90% of the world’s authentic Icewine.  To help combat counterfeit products, as well as meet international trade obligations, the Government of Canada passed Icewine Regulation (SOR/2014-10) in February 2014.  A key requirement of the federal standard is that Icewine is made exclusively from “grapes naturally frozen on the vine”.  This is a fundamental in Icewine production, upheld by wine-producing countries around the world and supported by the International Organization of Wine and Vine (OIV).

“Industry celebrated the passing of the federal Icewine standard last year,” stated Dan Paszkowski, CVA President and CEO.  “It is shocking that the Québec government and its accrediting body, Conseil des appellations réservées et des termes valorisants (CARTV), is permitting the harvesting of grapes before they are naturally frozen on the vine, falling short of the federal standard and all international standards for Icewine.  This risks the reputation of authentic and globally respected Icewine producers from coast to coast.”

In Canada, provincial governments have the responsibility for on-farm production.  Unfortunately, the Québec government is allowing grapes to be harvested before the grapes are naturally frozen on the vine.  The harvested grapes are then placed in outdoor nets, hanging for weeks or months, until the temperature drops to […]

Launch of First National Online Directory of Canada’s Wineries/Lancement du premier Annuaire national des vignerons canadiens

wine411Français ci-dessous – At their annual general meeting today, the Canadian Vintners Association (CVA) announced the Wine411 joint project with BlackSquare Inc. to produce the first independent, national online directory of Canada’s nearly 800 wineries.

When completed in September 2015, Wine411 will deliver the first comprehensive, accurate and independent online directory of Canada’s wineries, cideries and meaderies, from coast to coast.

Wine411’s user-friendly directory will be a resource for wineries, travellers and anyone interested in Canadian wineries and wine regions. The online directory will be updated annually, providing comprehensive information on winery contact information, production volumes, varietals, awards received and winemakers, as well as consumer-friendly data on visitor facilities, websites, wine clubs and unique features. Wine411’s print-friendly design will further allow users to print all or part of the directory.

Wine411 was conceived and funded jointly by Canadian Vintners Association and BlackSquare Inc., who are committed to a multi-year evolution of the project.

“We are pleased to work closely with BlackSquare Inc. on developing Wine411” said Tony Stewart, CVA Chair and President of Quails’ Gate Winery.  “Wine411 will help raise the profile of our vibrant Canadian wine industry.  I expect this directory to become a go-to resource for a broad range of users.”

“Wine411 was an easy decision for BlackSquare. We work with wineries globally and know that every important wine-producing country enjoys some form of national winery directory,” said BlackSquare’s CEO Matthew Protti.

“Canada currently has none, so we decided to apply our industry and technology expertise to meet that need.  Happily, the CVA independently recognized the need for a national directory, so we joined forces.”

Wine411 information is being gathered by personal telephone interviews with all wineries, […]

Wine Industry Calls on Provinces to Open Borders to Direct Wine Delivery

OTTAWA, ON – June 27, 2013 – Tomorrow, June 28th, 2013, marks the one-year anniversary of the passage of Bill C-311.  This momentous bill, sponsored by Dan Albas, Member of Parliament (Okanagan-Coquihalla), effectively amended the prohibition-era Importation of Intoxicating Liquors Act, removing the federal restrictions prohibiting individuals from transporting wine from across provincial borders when purchased for personal use.

One year later, only two provinces – British Columbia and Manitoba – have permitted for the direct shipment of wine from a licensed Canadian winery to residents, while the remaining provinces and territories continue to object to the national legislation.  Thus, despite Bill C-311’s unanimous federal support, the majority of Canadian wine consumers are still prohibited from purchasing directly from out-of-province wineries.

“The Canadian wine industry applauds the federal government for removing an 84 year old law which had restricted the opportunities for Canada’s growing wine industry to satisfy consumer demand for direct sales and delivery,” said Dan Paszkowski, President and CEO of the Canadian Vintners Association (CVA).

“There are now over 500 wineries in Canada, and with each vintage, more wines are produced than can be stocked or sold by liquor stores; however, that shouldn’t prevent an adult from purchasing Canadian wine directly from an out-of-province winery,” stated Paszkowski.  “Consumers expect to be able to purchase the wines they want, in the manner of their choosing: from liquor stores, at the winery, through winery wine clubs, or online.  Direct-to-consumer delivery would satisfy consumer demand, help local wineries grow their business, and augment liquor store sales.  It is also good for rural communities and the entire Canadian economy.”

A recent study calculated the annual economic impact of the Canadian wine industry to be $6.8 billion, supporting over 31,000 jobs in […]

Want to buy wine from another province? Why the rules are (still) confusing

Globe and Mail (Feb. 28, 2013): It has been eight months since Ottawa decriminalized direct-to-consumer wine sales across provincial lines. That enlightened amendment to an outdated law, unanimously approved in the House of Commons, was designed to free up access to small-lot Canadian wines, many of which are not carried in liquor stores across the country. But this is Canada, where it takes more than an act of Parliament or the will of the people to break the shackles of almighty liquor boards.

Read the full story here

Canadian Wine and Grape Industry Contributes $6.8 Billion

Canadian Wine and Grape Industry Contributes $6.8 Billion in Economic Impact to Canadian Economy

Most comprehensive examination ever conducted in Canadian wine industry history

Ottawa, Ontario – The findings of the largest research study ever conducted on the Canadian wine and grape industry reveal a prosperous and expanding $6.8 billion dollar industry.

Commissioned by the Canadian Vintners Association, the Winery & Grower Alliance of Ontario, the British Columbia Wine Institute and the Winery Association of Nova Scotia, the report titled Canada’s Wine Economy – Ripe Robust Remarkable confirms the wine industry has become a large and significant contributor to the overall Canadian economy, especially in Ontario, British Columbia, Quebec and Nova Scotia.

“The research findings reinforce the significant economic value the Canadian wine industry brings to the national economy,” said Dan Paszkowski, President, Canadian Vintners Association. “The impacts are both direct and indirect, from job creation and tourism to tax generation and agricultural growth, the wine industry benefits multiple business sectors across the entire Canadian economy,” he added.

Key Findings:

  • Canadian wine industry production has an annual national economic impact of $6.8 billion. Specifically, for every bottle of wine produced in Canada there is $31 of domestic economic impact generated in the country.
  • The wine and grape industry is responsible for more than 31,000 jobs in Canada from manufacturing, agriculture, tourism, transportation, research, restaurants and retail.
  • Wine-related tourism welcomes more than 3 million visitors each year, generating more than $1.2 billion annually in tourism revenue and employment.
  • The wine industry generates $1.2 billion in federal and provincial tax revenue and liquor board mark up.
  • Canadians enjoy over 1 billion glasses or 220 million bottles of wine produced by the Canadian wine industry each year.

Canadian winemakers support a broad network of related industries in urban and […]