Message from Dan Paszkowski, CVA President and CEO:
Canada is a premium global wine producer, skillfully producing high quality table wine, sparkling wine and Icewine. Canada’s wine industry is robust and growing, contributing $6.8 billion to the national economy, supporting 31,000 jobs and more than 3 million tourist visitors each year.
Canadian vintners are actively engaged in the global economy, with $66 million in export sales shipped to 40 countries in 2014. From Nova Scotia to British Columbia, vintners support a competitive and fair global trading environment, recognizing the numerous benefits to industry, consumers and the greater economy.
In consideration of the Trans-Pacific Partnership (TPP) Agreement, the Canadian wine industry widely anticipates developing preferential relationships with our largest trading partners. The 11 other countries that make up the TPP (Australia, Brunei Darussalam, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Vietnam) provide Canada with enhanced access to 800 million consumers and nearly 40% of the world economy. Asia-Pacific consumers are also rapidly increasing their interest and demand for premium wines, providing important new market potential for Canadian vintners.
TPP members are already responsible for 98% of Canada’s current wine exports and as such, the proposed Agreement will offer immediate and tangible benefits to the Canadian wine industry, reducing costly tariffs on wine, providing greater protection for authentic Icewine, streamlining complex technical and administrative barriers and tackling other barriers to wine exports that unfairly limit access to markets. Without Canada’s inclusion in the TPP, the sole benefit of these negotiations would have gone to some of the world’s most ambitious wine exporting countries – Australia, Chile, New Zealand and the United States – leaving Canadian vintners significantly disadvantaged.
Increasing trade success results in more opportunities for our wine exporters […]