As the national voice for wineries in this important and growing industry, we remain committed to advocating for the ability of wineries to ship their wine direct-to-consumer (DTC), irrespective of province. With our members, we have developed a detailed approach to DTC which was presented to the Federal, Provincial/Territorial Alcoholic Beverages Working Group (ABWG), established under the Canadian Free Trade Agreement (CFTA). This proposal meets all trade laws and regulations and would help to ensure that consumers can purchase their choice of Canada’s premium small production wines. It will also support the growth of the Canadian wine industry.
The ABWG is tasked with making recommendations that will support the trade of alcoholic beverages within Canada, while being mindful of social responsibility and international trade obligations. The working group will submit its recommendations to the Committee on Internal Trade by July 1, 2018. On the basis of that report, the federal and provincial governments will determine how trade in alcoholic beverages within Canada can be improved.
To date, unfair interprovincial trade barriers have harmed Canada’s wine industry by making it difficult for Canadians to obtain premium small production wines from an out-of-province Canadian winery. 100% Canadian wine represents less than a 5 per cent wine sales market share in eight of our 10 provinces. No other wine producing country has these kinds of restrictions.
According to a December 2017 study by the Gandalf Group, 9 out of 10 Canadians believe consumers should be able to order wine for delivery to their home from any Canadian winery located in any province.
Your voice is Needed – ACT NOW
It’s imperative that consumers and industry place pressure on the Alcoholic Beverages Working Group to ensure a recommendation to allow Direct-to-Consumer shipping is included in their report.
Freeing up interprovincial trade would have a positive impact on the Canadian economy. Industry research shows that for every $1.00 spent on Canadian wine nationally, $3.42 in Gross Domestic Product (GDP) is generated. Allowing for DTC shipment of wine would enable consumers to purchase wines of their choice, and support wineries and grape growers.
By visiting FreeMyGrapes and sending a letter to your political representative you’ll be helping to raise the profile of this important consumer choice and free trade issue. Your voice is critical in helping to move forward action on trade within Canada.